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TRADETRAK - LATEST RETAILER TRADING FIGURES
Competition for Christmas Sales - TradeTrack Oct 2005
The most recent TradeTrak market share figures as published in The Grocer magazine. Figures from ACNielsen Homescan service - based on all purchases, barcoded and non barcoded, bought back into the home from any outlet by an in-home scanning panel of 10,000 households. This total spend includes all items stocked by any outlet, including durables and clothing.
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Launch management is key.
NPD has once again come to the top of the agenda for fmcg companies. As the importance of retail brands continues to escalate, secondary brands face increasing de-list pressure. Richard Davies, Modelling and Analytics Consultant at ACNielsen provides insight into NPD success.
Published in Checkout - September 2005 |
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Think about that de-list.
What can manufacturers do when faced with a delist? Andy Carrington, Marketing Director at ACNielsen discusses the benefits of looking deeper into the role a brand plays within its category.
Published in Checkout - August 2005 |
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Online shopping is here to stay.
Online shopping presents opportunities to retailers who get their online offering right. An ACNielsen Homescan study reveals some interesting insight into this sector.
Published in Checkout - July 2005 |
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The big business of baby care.
Louise Cox, Brand Manager Health & Personal Care at ACNielsen discusses how the multiples can gain footing in the specialist baby care category.
Published in Checkout - June 2005 |
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Consumer understanding is key.
Craig Twyford, Global Client Director at ACNielsen, shares technology that puts research within an arm's reach of desire.
Published in Checkout - May 2005 |
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Further Insights
In search of real category growth. Philip Greenslade, ACNielsen Merchandising Services consultant reveals how forward planning can identify the most suitable products within the total category.
Convenience retailing is more than just a format. Danielle Tolson, External Communications Manager, ACNielsen, examines the shifting balance within the main grocery channels.
We want healthy food, and we want it now. Danielle Tolson, external communications manager, ACNielsen, weighs UK consumers’ need for convenience against the global trend toward healthy eating
Is there any such thing as a typical European shopper? The European Union may bind countries together through legislation but ACNielsen’s Sue Kilner wonders whether there is any such thing as a typical European shopper?
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