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Sales
Management
Sales Managers
need the right tools to make fast and accurate decisions on
pricing strategy. Key sales issues and decisions include:
- What are the pricing opportunities for my brand?
- How can I ensure that I get my promotional price
right?
- How effective is Every-Day-Low-Pricing for my brands?
- What are the most appropriate price points for my brands?
- What proportion of volume is sold on special pricing?
- Of my promotional sales, what percentage is incremental?
Category Management
Category Managers need access to regular sales trend data.
Issues include:
- What are the key category price points?
- What are the competitive prices?
- How does price affect sales volume?
- How effective are category pricing initiatives in terms
of building sales?
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Nielsen Can Help
Retail
Measurement
Use retail data on pricing and volume movements to help you build
a detailed picture of your category and understand the dynamics behind
volume, distribution and pricing. Find
out more.
Modelling
& Analytics
Our sophisticated modelling techniques evaluate the impact of historical
pricing activity to help you develop optimal promotional strategies.
Find out more.
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