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Efficiency and Effectiveness
For many companies, promotions are the biggest single expense. Understanding the value and return on promotion, spending is imperative. Marginal gains in efficiency will lead to significant impact on the bottom line.
Category Managers face such promotion issues as:
- How efficient is the category promotional strategy?
- Which product promotions have the most impact on
the category growth?
- How can I better optimise promotions for the category?
- How much of my promotional sales are incremental?
- Which promotions were sucessful?
- What is the most appropriate promotional timing and length?
- Did the promotion steal sales from competitors or cannibalise my own portfolio?
- Did the promotion have a long-term impact on consumer sales?
- What is the ROI for promotions and advertising?
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Nielsen Can Help
Retail Measurement
Monitor and measure the impact and effectiveness of promotions with tracking information to fine-tune your promotional programs and accurately forecast demand against promotions. Find out more.
Consumer Panel
Homescan tracks the purchasing behavior of a group of consumers, enabling you to measure brand-switching behavior and understand normal vs. promotional purchasing. Find out more.
Modelling & Analytics
By integrating data from multiple sources and using sophisticated modeling techniques, we can help you understand the impact of different promotional tactics, develop optimal promotional strategies and fine-tune existing promotional programs. Find out more.
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