| Understanding
your information needs
Effective marketing requires a thorough appreciation
of your markets. As market competition continues to accelerate,
research solutions must be delivered faster and more cost-effectively
than ever before. At ACNielsen, top marketers and researchers
work together to understand your business environment and
marketing requirements, seeking solutions to meet the imperatives
of both local markets and head offices.
ACNielsen works
to understand the priorities and challenges that confront
you in your specific marketing environment and works with
you to develop optimal marketing research services within
the framework of your organisation.
Minimising
risk, optimising opportunities
In global, intensely competitive markets, companies
are required to respond incessantly to market change. Businesses
must continuously innovate and introduce new products in an
environment where the cost of launch is high and markets are
already cluttered. And all for a more discerning and savvy
customer.
Both the risk
and cost of failure can increase greatly as new product
development progresses from idea generation to market launch.
With the unique
integration of Consumer research services with retail, consumer
panel and media measurement information, Nielsen Can Help
you identify and select target markets and formulate the appropriate
marketing mix and positioning to reach them. And we can significantly
minimise your risk.
|
