ACNielsen | Advanced Analytics

Design/Methodology:

Application of Modelling software to retail data.

Marketing Issues Addressed:

• Pricing Analytics
• Promotional Evaluation.

Analyses Delivered:

• Price Elasticities
• Cross Price Elasticities
• Optimal Pricing Points
• Profit Curves
• Promotional Evaluation
• What-If scenarios

Works With:

• ScanTrack
• Retail Index

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