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Design/Methodology:
Face to face interview
with min N=200-250 (depend on country).
Monadic concept test.
Marketing
Issues Addressed:
What is the volume
potential of new product or line-extension product?
Analyses
Delivered:
- Year 1 and 2 consumer unit volume with confidence interval
for up to 6 scenario. Free launch plan simulation. Free
validation
- BASES Database comparison on key measures
- Source of Trial Analysis
- TURF analysis for concept with multiple SKU.
Works With:
BASES Price Advisor,
BASES AttVisor, BASES Key Driver Analysis and other BASES
Diagnostics.
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