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Design/Methodology:
Consumer Panelists
are triggered to enter the intended user for specific products
when they scan their daily purchases.
Marketing
Issues Addressed:
Ability to supply
detail on the user rather than the household as a totality
or the main buyer.
Analyses
Delivered:
For personal categories,
this enables analysis on the users of the product. Allowing
analysis in more depth will supply insights into specific
individuals consumer diagnostics.
Works With:
Supplies possibilities
to link household panels on certain categories with individual
panels. As with other I-Scan services, this compliments the
Retail Tracking & Homescan data.
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