It goes without saying that pricing decisions are crucial - too low and you may achieve the volume but not the margin, too high and it’s a barrier to trial. Timing is also vital - if the competition drops their price, do you need
to follow, and if so by how much?

ACNielsen approaches pricing decisions using a variety of methodologies, including Brand Price Trade Off and Brand Price Choice Modelling. And by leveraging ACNielsen Modelling and Analytical skills applied to real life retail tracking data, the validity and actionability of suggested price scenarios can be checked. These approaches have been applied across FMCG, service and hi-tech industry sectors and even in some cases by international bodies such as the WTO.

Products and Services for your Pricing needs: