ACNielsen ofers a wealth of products, together with services and tools that help clients use information correctly to address specific business issues and decisions.

Retail Measurement
Our Retail Measurement Services (RMS) provide continuous tracking of product sales to consumers, based on information gathered at the retail point-of-sale. Clients receive detailed information on sales, market shares, distribution, pricing and merchandising and promotional activities.

Consumer Panel
Consumer Panel research tracks the purchasing behavior of consumers in over 125,000 households in 24 countries worldwide, primarily through the use of in-home scanners. Panel information reveals consumers’ purchasing from all outlets they visit and provides insights into who is buying, methods of payment, use of coupons and participation in frequent shopper programs.

Assortment and In-Store Space
Our team of experts work with retailers and manufacturers to deliver business-driven, easy-to-implement solutions in managing assortment and in-store space. We help make key decisions on issues such as shelf inventories, shelf space, category growth opportunities, product listings and how to best distribute merchandising information.

Consumer Research
To grow in a challenging global marketplace you need clear understanding and insight to the dynamics of your customers and your markets. With operations in more than 100 countries worldwide, ACNielsen understands market dynamics, provides consumer insights and develops strategies that generate increased sales and profits for you.

Retailer Services
Our services for retailers are designed to help them understand what attracts consumers to their stores. Retailers work with us to evaluate competitive performance, increase traffic and sales, leverage their frequent-shopper data and build consumer loyalty, improve performance of their private label products and understand their results across all product classes and categories they carry.

Analytic Consulting
Our advanced Analytic Consulting Services help clients address such key business issues as pricing, promotion, marketing mix, assortment and product rationalisation, category placement, category structure and in-store, in-market auditing and testing.

Decision Support
We provide clients with a wide range of software tools and delivery methods designed to put the right information on the desks of decision-makers at the moment they need it. These tools range from advanced analytical and data-management systems for sophisticated users to standard reports for end-users that are automatically refreshed when our databases are updated.

Global Services

ACNielsen Global Services coordinates with local ACNielsen offices throughout the world to deliver clear, consistent information across markets. This helps manufacturers effectively understand emerging marketing opportunities for global brands. Utilizing consistent and comparable cross-country data, combined with local country information, ACNielsen Global Services provides information-based solutions to worldwide marketers with a broad international scope.