Developed and managed by ACNielsen, ‘what’s in store’ is an industry leading solution, providing user friendly access to store-by-store, item level data in near real time. Developed to assist Canadian retailers and manufacturers, ‘what’s in store’ turns a retailer’s weekly point-of-sale data into immediately useable insights, contributing to better results in category management practices. The information is refreshed weekly, and delivered via the web.

Provides Insight into:

• Did last week’s promotion achieve the objective?
• What are the most important stores/markets for my product?
• Which products are driving the category, subcategory or supplier sales in this store
• Which stores sold / did not sell my key item last week?

• Which items was a store selling last week?

• Which items has a store not sold in the latest four weeks?

• Are my seasonal items achieving their hurdle rates?

• How does a store compare to other stores in the region?

• Which stores are selling / consistently selling outside the common price?

• Which stores did not comply with the promotional pricing?

• How are my sales representatives performing?

"Would really make reps accountable for their stores"
(Account Business Manager)

Feedback From Users:

• Users surveyed have commented on how fast the ‘what’s in store’ system is as well as the ease of use.
• Manufacturers liked being able to see information using retailer definitions. This means they are speaking the same language, and understand how the retailer views the business.
• Users see immediate use for this service in the following areas of their business: distribution / clearing old inventory / where to focus time for promotions / where to do coupon drops / forecasting for theme's like 'back to school' / price reduction compliance.

Key Business Benefits:

• Assess new item presence and sales rates by store
• Optimize assortment at store level
• Understand success drivers for user defined store groups
• Measure the effects of promotional program execution
• Improved retail execution and vendor Collaboration
• Fast access to store level information
• One view: one number (Retailer Defined Hierarchy) and format
• Reduce duplication of effort
• Minimize financial and training costs
• Provide ROI to retailers and vendors through improved category management
• Benchmark individual store performance